Arete Industries Incorporated

	Arete Industries LLC

Who we are
Arete' means Quality.
The word "Arete" is Greek for quality. The reference comes from a popular book written in the 70s by author and philosopher Robert Pirsig. His book, Zen and the Art of MotorCycle Maintenance, an Inquiry into Values, was a serious attempt to investigate how we make judgements about value, and what it means for something to have value, or quality. Arete Industries Inc. was incorporated under this name to emphasize that our primary business objective is to deliver quality techical business services and software to our clients and to keep all our personnel focused on that goal.

Charles Bretana Jr.		Perry Herman
President & CEO Charles Bretana Jr. founded Arete Industries in 1993 after a twenty year career as a fighter pilot in the United States Air Force. He received his B.S. in Mathematics from the Stevens Institute of Technology in 1971. He also has Masters degrees in Business from Golden Gate University and in Mechanical Engineering from Boston University. Mr Bretana has extensive experience in application/systems architectual design, development, and deployment of both Win32 and Intranet systems. He has specialized in multi-tier database driven business systems applications.		Chief Operating Officer Perry Herman became associated with Arete Industries in 1995 as a technical analyst and account executive. He now manages and directs all of the firms' operations, marketing, and account management efforts. Mr Herman received his B.A. from UC Berkley in 1987. He has extensive account management and web development experience

Thomas Coleman		Zhining Zhang
Vice President Development Thomas Coleman graduated from UC Santa Barbara in 1985 with a B/S in Computer Science. He has been developing software as an independant consultant/contractor since 1991, primarily using Microsoft technologies. He has been associated with Arete Industries since 1995.		Senior Developer